{"title":"Sales \u0026 Selling","description":"","products":[{"product_id":"prove-it-exactly-how-modern-marketers-earn-trust","title":"Prove It: Exactly How Modern Marketers Earn Trust","description":"\u003cp\u003e\u003cstrong\u003eTitle Synopsis\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e:\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eYour brand is on trial—here’s how to win your case. \u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou know your company is amazing. You \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003esay \u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003eyour company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof. In \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"font-weight: 400;\"\u003eProve It\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"font-weight: 400;\"\u003e, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don’t realize you’re making—gathering the right evidence, and backing up each style of claim. You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case. It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAuthor Bio\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e:\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMelanie Deziel is a recognized as one of the world's leading experts in content marketing, and is author of the best-selling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas. \u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePhil M Jones is a master of influence and persuasion. He is the author of the best-selling “Exactly” book series—with over 1 million copies sold—and producer of the “Most Listened To” non-fiction audiobook of all time. 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As an innovator and disruptor, Lee's dynamic, world-class business systems, educational courses and leadership solutions have enabled thousands of real estate professionals and leaders to excel in their chosen careers and countless businesses to thrive in all conditions.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMaking his mark early when he embarked on his real estate career in 1992, Lee reached the top 2% of sales agents in the country within his first year and broke multiple sales records in a compressed time. From the start, he made it his mission to improve consumer perception of real estate agents and enhance professionalism within the industry. 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Marketing (an international bestseller translated into six languages).\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003eHe has been featured and quoted in The New York Times, Investor’s Business Daily, Forbes, MSN, StartupNation, FastCompany, Sales \u0026amp; Marketing Management, Selling Power, CNBC, and Entrepreneur magazine.\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003eDavid has presented over 600 keynotes, seminars, and strategic work sessions since 1992. In addition to the mid-market founders and professional services firms he works with today, his past clients and audiences include forty-four of the Fortune 500, such as IBM, Microsoft, Oracle, Accenture, KPMG, PNC Bank, Merrill Lynch, and American Express. 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