Super Skill: Why Storytelling Is the Superpower of the AI Age

About This Audiobook

Joe Lazer—one of the world's leading voices on the art and science of business storytelling—is out with a new book revealing how to master storytelling and future-proof your career in the AI Age. The conventional wisdom today says that if you want to succeed in the next age of work, all you need to do is learn how to use AI. But the future or work won't be won by the best prompt engineers. It'll be won by those those who lead, persuade, influence, and inspire. By the communicators and the critical thinkers. And there's one cognitive superpower that unlocks all those crucial soft skills: storytelling. Make AI your primary skillset, and you'll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you'll make yourself irreplaceable. The clock is ticking. Which path will you take? For the past 15 years, best-selling Joe Lazer has been one of the world's leading voices on the art and science of business storytelling. In Super Skill, Lazer reveals how to become a master storyteller and win the AI Age. Through 15 science-backed principles, cutting-edge AI techniques, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he'll show you how to hone your storytelling superpowers, build a following, and future-proof your career. With rave reviews, Super Skill is a must-listen for marketers, salespeople, entrepreneurs, executives, and anyone else who wants to supercharge their most unique human advantages in the age of AI.

About the Author

Joe Lazer is the best-selling author of The Storytelling Edge and Super Skill: Why Storytelling Is the Superpower of the AI Age, and a world-renowned keynote speaker on storytelling and AI. His research and writing on the science of storytelling have been featured in Fast Company, Forbes, Adweek, and Digiday, and his newsletter on storytelling and AI reaches nearly 200,000 subscribers. His interactive keynote talks and workshops have inspired thousands of business leaders to become better storytellers and build stronger relationships with their customers. An award-winning tech CMO, Joe lives in Brooklyn, NY with his wife, son, and extremely anxious dog.

Reviews

Joe Lazer proves what AI can't touch: the wacky, human art of storytelling that makes you irreplaceable. Super Skill is part neuroscience deep-dive, part creative insurgency manual, and somehow the funniest book about writing you'll ever read. If you make things for a living, this is your new bible. If you don't, read it anyway. Even the footnotes slap.

We're drowning in all the AI hype, but Joe Lazer brings us back to the powerful skill that still sets us apart: the human story. Super Skill is smart, funny, and immediately useful — a guide to staying irreplaceable in a world of machines. I'm just jealous I didn't write it.

There is no one more qualified on the topic of storytelling for business today than Joe Lazer. Super Skill is funny, engaging, ultra practical, and a must-read in this era of AI and rapid change.

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