{"product_id":"the-sales-trap-prevention-playbook","title":"The Sales Trap Prevention Playbook","description":"\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eTitle Synopsis\u003c\/strong\u003e: In today’s noisy, digitally crowded sales environment, prospects are overwhelmed with endless information and options—leading to inaction, stalled deals, ghosting, and lost opportunities. The reasons behind these breakdowns aren’t always obvious, making it difficult to know what to change or how to keep deals on track.\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003eHow can sales leaders help their teams break through the digital noise and build momentum with prospects? What communication missteps or behaviors are causing deals to stall or die? And what strategies can sellers employ to revive buyer engagement and move opportunities across the finish line?\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003eKelvin reveals how Brevity helps sales organizations uncover and address the barriers that derail deals. He provides actionable approaches to refining sales interactions, avoiding the common traps that kill momentum, and building trust throughout every stage of the sales cycle.\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003eWhether you’re guiding a sales organization or sharpening your own selling capabilities, this book offers insights and modern tools to help you and your team overcome hidden obstacles, keep deals moving forward, and win in today’s complex sales landscape.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e: \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eKelvin Johnson is the CEO and cofounder of Brevity, an AI-powered role-play platform that helps professionals master the conversation skills that drive impactful business outcomes. Kelvin is a former CPA whose background gives him a unique, data-driven approach to leadership and innovation. Under his guidance, Brevity has partnered with organizations such as Honeywell, SAP, Siemens, Carfax, and MSCI and is backed by eight major venture capital firms. Kelvin is also the author of Don’t Fear the Sharks: Six Principles to Pitch Investors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eCopyright\u003c\/strong\u003e: 2025 Kelvin Johnson Jr.\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eAudiobook Release Date\u003c\/strong\u003e: 9\/12\/2025\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eOriginal Book Release Date\u003c\/strong\u003e: August 4, 2025\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eRunning Time\u003c\/strong\u003e: 03:47:23\u003c\/p\u003e \u003cp style=\"font-weight: 400;\"\u003e\u003cstrong\u003eAudiobook ISBN\u003c\/strong\u003e: 9798999547231\u003c\/p\u003e","brand":"LINDIE","offers":[{"title":"Default Title","offer_id":47324173828247,"sku":"9798999547231","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/9540\/8023\/files\/9798999547231__67535.jpg?v=1773525505","url":"https:\/\/lindie.net\/products\/the-sales-trap-prevention-playbook","provider":"Lantern Indie","version":"1.0","type":"link"}